Turning Magento's One Big Weakness Into a Massive Strength
Magento is the thinking man’s eCommerce platform. It effectively makes the casual market dominance of Wordpress seem silly by comparison. Magento is thickly laden with technical brevity, and it makes other out-of-the-box fully functioning platforms seem like nice distractions with little substance. In short, Magento Development is highly customizable and built with potential in mind.
It has one flaw the system developers are working towards fixing. It does not have a particularly viable built-in SEO. This means that upon an initial migration, the SEO is a little weak. It is even weaker when starting a new Magento site from scratch, as the features put into the system are not that in-depth. The reason may have a lot to do with space. Though it has the basic elements (meta tags, image searches, keywords and secondary keywords), it leaves a lot to be desired.
How can this be turned into a strength? The strategy of magento expert developers is to treat the built-in SEO options as almost obsolete. They are simply a small and frigid foundation that is quickly built on. See, magento does not necessarily have a bad basic SEO platform. The problem is that it is empty. For example, it has a space for meta descriptions in key text. But, it does not fill that with any connections are add alternative meta tags for mobile. This means that developers need to add this in manually. When they do, they can customize it with wonderful details and fit it directly to the client’s need. This is not as easy in WordPress where the elements are already in place and changing them can be clunky at best.
It is arguably the open source code that makes Magento so powerful. Many developers use Magento, and share their feedback in the open forums. This almost means that any problem can be fixed if enough people are working together to resolve it. Magento, as powerful as it is, is not a perfect platform. Thankfully, the community drives it to success. The lack of immediate SEO is not a good thing, but the developers have built such a complex and rich SEO database that it makes that initial weakness a lot less cumbersome.
